Do you know why the screen angles in 4 color process printing are so important? The least visible color, yellow, is placed at the most visible angle 0º. Then the most visible color, black, is placed at 45°. The cyan and magenta are then placed between these two. Cyan at 15° and magenta at 75º. These angles are tried and tested standards that produce the most ideal printed images and also create the rossette pattern.

Do you know why the screen angles in 4 color process printing are so important? The least visible color, yellow, is placed at the most visible angle 0º. Then the most visible color, black, is placed at 45°. The cyan and magenta are then placed between these two. Cyan at 15° and magenta at 75º. These angles are tried and tested standards that produce the most ideal printed images and also create the rossette pattern.

Large format environmental graphics are and have been one of the most successful mediums for creating brand awareness. Learn about the high impact of such graphics, and our exclusive behind the scenes process.

Our newest addition to the office, a 25 ft. Hatteras lighthouse! 
Material: 3M IJ 8624 textured surface adhesive vinyl. 
Process: Printed on HP L28500 latex inkjet printer. Laminated with 3M 8524, specific for the textured surface vinyl. Trimmed, measured, and laid out for installation. Applied with high heat to conform to the crevices of brick and mortar. 

Our newest addition to the office, a 25 ft. Hatteras lighthouse! 

Material: 3M IJ 8624 textured surface adhesive vinyl. 

Process: Printed on HP L28500 latex inkjet printer. Laminated with 3M 8524, specific for the textured surface vinyl. Trimmed, measured, and laid out for installation. Applied with high heat to conform to the crevices of brick and mortar. 

Go to HatterasHelps.com and purchase your tribute to the Jersey Shore 12 month calendar for $25 with 100% of the proceeds going to help restore the shore. #sandy #jersey #staystrong #rebuild #charity #hatteras #manasquan #belmar #asburypark #springlake #seagirt #atlanticcity #avon #bradleybeach #bayhead #mantaloking #seabright #rumson #pointpleasant #seaside #lbi #restoretheshore

Go to HatterasHelps.com and purchase your tribute to the Jersey Shore 12 month calendar for $25 with 100% of the proceeds going to help restore the shore. #sandy #jersey #staystrong #rebuild #charity #hatteras #manasquan #belmar #asburypark #springlake #seagirt #atlanticcity #avon #bradleybeach #bayhead #mantaloking #seabright #rumson #pointpleasant #seaside #lbi #restoretheshore

The echoes of tragedy rung out well after the morning of September 11th 2001. If you listen closely even today, you can still hear its resonance. We honor those Americans who not only fell on that tragic morning, but those who selflessly gave themselves to their community, their state and their country. Their efforts to rebuild, truly is a testament to the human spirit and will forever shine as a beacon for all mankind.

The echoes of tragedy rung out well after the morning of September 11th 2001. If you listen closely even today, you can still hear its resonance. We honor those Americans who not only fell on that tragic morning, but those who selflessly gave themselves to their community, their state and their country. Their efforts to rebuild, truly is a testament to the human spirit and will forever shine as a beacon for all mankind.

“The times,” as Bob Dylan once sang, “they are a changin’.” It almost goes without saying at this point, but the printing industry cannot go on doing business as usual anymore. And everyone knows it. Print can absolutely still be an important part of the marketing mix, but there are other channels and methods that also bring benefits to businesses.

Click the link above to view the entire article and don’t forget to check back regularly for Hatteras updates, posts and other resources to give your business the edge it needs! 

Not ours, but we like these new displays in #starbucks. Direct print on foamcore, router cut to shape and assembled to form these eye catching POP displays. #design #hatteras #creat #print #communicate (Taken with Instagram)

Not ours, but we like these new displays in #starbucks. Direct print on foamcore, router cut to shape and assembled to form these eye catching POP displays. #design #hatteras #creat #print #communicate (Taken with Instagram)

Using data from a firm’s real-world transactions, Sunil Wattal, assistant professor of management information systems (MIS) found that consumers’ responses to personalized greetings ranged from very negative to, at best, neutral. Overall, 95 percent of customers responded negatively when an email ad greeted them by name.

Watch as Hatteras’s VP of Mailing & Data Processing puts your worries about data security and confidentiality to sleep in this week’s video segment!